Getting your new website is only the start. You likely wanted your website to gain exposure for your business or project and after all, word of mouth only goes so far. Through an effective search engine optimisation strategy, we can ensure you rank highly in search engines such as Google, Bing and Yahoo. This ensures your website appears where it will be seen to deliver organic traffic to your website.
SEO can be split into two subjects, on page SEO and off page SEO. Let's take a look at what these mean;
On page SEO relates to the optimisation of the content on the web page and the source code which makes up the page such as the various tags and headings.
Off page SEO relates to the external optimisation that boosts the ranking of your website. Promoting a website externally helps to boost your websites popularity, relevance, trustworthiness and authority. This can be further broken down into three categories, local search results, pay per click and organic search results.
Local search results display results within a close proximity of the user performing the search. Ranking amongst the local results should be a businesses first goal in SEO. For a small business the majority of their custom will be generated locally.
Your news website will be submitted to all the major search engines, along with your business's physical address, opening hours and contact details. Having your data accurate and optimised correctly is essential to ranking higher in search results.
This form of SEO will return instant results as you are buying the top spot on Google, the obvious pitfall being you are paying per click, so a budget is required. The cost per click varies, dependant on the industry and the search terms.
Being the top ranked web page for your desired search terms should be the goal of any website. Being ranked first for a certain keyword can result in a close to 50% click through rate based on certain studies.
The websites on the first page of a google search term collectively get around 90% of the traffic for that search. The majority of people just do not click on to the second page of results, having your website appear on the first page is of paramount importance to your website if you want it to be successful.
Organic SEO takes time, reaching top spot for an organic key word is not guaranteed and is largely dependant on the competition and the content you are able to create.